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Apr 19, 2024
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MRKG 1311 - Principles of Marketing
3 credit hours.
Lecture/Lab/Clinical: Three hours of lecture each week.
Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. Identify the marketing mix components in relation to market segmentation (focus on healthcare); explain the environmental factors which influence consumer and organizational decision-making processes; and outline a marketing plan.
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