Oct 11, 2024  
2023 - 2024 Catalog 
    
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2023 - 2024 Catalog [ARCHIVED CATALOG]

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MRKG 1311 - Principles of Marketing

3 credit hours.
Lecture/Lab/Clinical: Three hours of lecture each week.
Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.


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